Most regions of Ethiopia are suitable for the production of a wide range of tropical and sub-tropicalfruits, vegetables and flowers, thanks to the country’s favorable climate, abundant labor, and land and water resources. Major vegetable export products include: lettuce, potatoes, green beans, okra, melons, white and red onions, shallots, cabbages, leeks, beetroots, carrots, green chillies and tomatoes.
Among the main exportable fruits are oranges, mandarin grapefruits, mangos, guavas, lemons and limes. Cut flower and vegetable production are fast growing export businesses, and Ethiopia is a center of diversity for a variety of flowering plants. The volume of export of these products is growing and showing great promise. Main cut flower exports include: statice, alliums, roses and carnations
Vast amounts of Land.
Ethiopia’s vast land, favorable climate, and water and land resources combine to make it an incredible hub for investment. Located in the Horn of Africa, Ethiopia is at the crossroads between Africa, the Middle East and Europe. Within easy reach of the Horn’s major ports, Ethiopia is close to its traditional markets for export products—the Middle East and Europe. This geographical proximity provides the
major exporters in the world unparalleled access to the Ethiopian floricultural market.
Improved investment code
New incentives have been offered to investors since Ethiopia’s investment code was revised in May 2002. The floricultural sector in particular has strong backing from the Government. Incentives such as a five-year tax holiday, duty-free imports of machinery and easy access to bank loans and land have attracted investors. As a result of these and other incentives, Ethiopia's flower business is booming
and could potentially overtake coffee as the country’s main export commodity. Below are some major
incentives granted to investors:
Economic environment
Labor and unemployment
Ethiopia also has globally competitive advantages for quality produce, cost of freight, cost of production and proximity to markets. Labor costs are cheaper than many African countries already involved in floriculture export. Investments by floricultural companies have created employment opportunities for 16,626 workers (directly) and 66,504 others (indirectly).The labor intensive process required for seeding, cultivating, packing and exporting makes the floriculture sector unique in absorbing a huge labor force.
Trade association
The Ethiopian Horticulture Producer Exporters Association (EHPEA) was created to provide a forum for exporters of cut flowers. The trade association currently has 66 member companies, is growing rapidly, and is available to provide advice and membership that could be of benefit to foreign investors looking to import flowers from Ethiopia.
The country’s floriculture potential is high thanks to diverse agro-ecological conditions for all-year-round production, an abundant, low-cost and easily trained labor force, the proximity to E.U. and Middle East markets and strong government support. “I don’t think there is anywhere else in the world where flowers are produced at a cost of less than 20 dollars per hectare of land per year,” according to Ethiopian Minister of Trade and Industry Girman Birru. “I don’t think there is any country around that has a labor force as disciplined as ours, nor a government so totally in support of promoting and developing the sector on a day-to-day basis".
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